Exploring the Synergy of AI, ML, and Data Analytics in Enhancing Customer Experience and Personalization

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Published: Mar 19, 2022

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Sai Teja Boppiniti

Abstract

In the rapidly evolving digital landscape, businesses increasingly leverage Artificial Intelligence (AI), Machine Learning (ML), and Data Analytics to enhance customer experience and personalization. This synergy enables organizations to gather and analyze vast amounts of customer data, leading to insights that drive tailored marketing strategies and personalized service delivery. By employing AI and ML algorithms, companies can predict customer preferences, automate responses, and optimize engagement across various touchpoints. This paper explores the integration of these technologies and their impact on customer satisfaction, loyalty, and overall business performance. It also discusses best practices for implementing AI and ML solutions to foster a customer-centric culture, ultimately positioning organizations to thrive in a competitive marketplace.

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How to Cite
Exploring the Synergy of AI, ML, and Data Analytics in Enhancing Customer Experience and Personalization. (2022). International Machine Learning Journal and Computer Engineering, 5(5). https://mljce.in/index.php/Imljce/article/view/38
Issue
Vol. 5 No. 5 (2022): IMLJCE
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Articles

How to Cite

Exploring the Synergy of AI, ML, and Data Analytics in Enhancing Customer Experience and Personalization. (2022). International Machine Learning Journal and Computer Engineering, 5(5). https://mljce.in/index.php/Imljce/article/view/38

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